The rebranding was not limited to the brand identity but also involved the study of new packs. We present the new Murgella take-away packs that will be the first to enter the market from mid-July.
The graphic elements of the bricks, used as a narrative key of the brand, frame the product in a sort of canvas, highlighting it through the transparency of the material. The white colour is the main protagonist, for its elegance and its delicacy that recalls the tones and quality of the produce.
